Filipino exhibitors generated $22.92 million in total sales during their participation in the Anuga 2023 trade fair held in Germany, the Department of Trade and Industry (DTI) reported.
According to the DTI, 24 Filipino firms engaged in food and beverage, trade, and manufacturing sectors participated in the Anuga 2023, considered one of the major international trade fairs for the food and beverage industry. The country’s participation was spearheaded by the DTI’s export promotions arm Center for International Trade Expositions and Missions (CITEM) for the FoodPhilippines booth; and the International Trade Centre (ITC) – Philippines with the DTI – Export Marketing Bureau (EMB) for the Coconut Philippines booth.
CITEM Executive Director Edward L. Fereira recognized the immense value of trade fairs like Anuga, explaining that “international trade fairs are pivotal platforms in the development of the country’s overall export capabilities, giving local exhibitors the key exposure and linkages to become part of the global value chain.”
Marking a physical return in its participation in Anuga since 2019, the Philippine delegation was able to successfully showcase various in-demand food and beverage products, with canned seafood, banana chips, and snacks proving most popular with buyers.
With the support of the Philippine Trade Investment Center-Berlin (PTIC-Berlin) and the Philippine Exporters Confederation Inc. (PHILEXPORT), the Philippine exhibitors were able to attract over 350 buyers and 450 inquiries.
Of the 24 total exhibitors, 10 were specifically selected under ARISE Plus Philippines – a national government project supported by co-organizer ITC of the United Nations in partnership with DTI-EMB.
Under the FoodPhilippines, the exhibitors include Amley Food Corporation; Axelum Resources Corporation; Fitrite, Inc.; GSL Premium Food Export Corporation; KLT Fruits, Inc.; Lionheart Farms Corporation; Mega Global Corporation; Philbest Canning Corporation; Philippine Grocers Food Exports, Inc.; Prime Fruits International, Inc.; Q-Phil International Trading; Sagrex Foods Inc.; Seatrade Canning Corporation; and See’s International Food Manufacturing Corporation.
Meanwhile, the exhibitors belonging to the ARISE project showcased under COCONUTPhilippines include AG Pacific Nutriceuticals; Ahya Coco Organic Food Mfg. Corporation; Amazing Foods Corporation; Cocoplus Aquarian Development Corporation; Dignity Products And Services, Inc.; Greenlife Coconut Products Philippines, Inc.; Pasciolco Agri Ventures; Tongsan Industrial Development Corporation; Tropicana Food Products, Inc.; and Wellness Care International Corporation.
In addition, ITC Philippines also organized an onsite seminar for the exhibitors before the show opening, discussing various requirements, trends, key points, and other B2B aspects to help maximize their trade fair participation at Anuga 2023.
This will also enable exhibitors to utilize the key learning aspects towards future trade fair involvements and enhance their engagement with buyers and clients in the European market.
CITEM is set to host the 17th edition of the International Food Exhibition (IFEX), the Philippines’ largest international food and ingredient trade show, at the World Trade Center Metro Manila in Pasay City from May 10 to May 12 next year.